The Music Specialist, Allen Johnston, signs an Exclusive Partnership with Content Connect Africa

APRIL 15, 2017

Mr. Allen Johnston, The Music Specialist has applied his experience and knowledge to secure an exclusive African Marketing, Distribution, Streaming and Mobile Delivery partnership. In keeping with the trends within Global music Mr. Allen Johnston identified territory that would be responsive to the US and global Independent Artist.

The following countries are exclusive to this venture: South Africa, Nigeria, Ghana, Uganda, Rwanda, Swaziland, Zambia with new office planned for Cameroon and Ivory Coast.

Mr. Allen Johnston says” There is an ever growing industry of specific genres and fans. Now is the time to adjust and meet these particular niche markets. There is still a need for physical release, Digital Download, Mobile Streams, Ringtones, Ringbacks, Streaming, MP3, Wav etc. My company only wants to acknowledge all artists for their talent while giving them increased opportunities to make money”.

Content Connect Africa
Content Connect Africa (CCA) is an independently owned South African media and content player based in Johannesburg. • Extensive experience in the African entertainment industry has allowed CCA to establish itself as an aggressive content aggregator and content provider of on-portal and off-portal localized content to mobile operators and third party clients throughout the African continent.

Antos Stella, Executive Director CCA says” CCA has encompassed a strategy to develop the 360o entertainment offering – including digital and mobile marketing, music publishing, recording, live music, sponsorship, campaigns, events and endorsement deals services to its clients and artists. Our corporate clients include MTN Group, MTN South Africa, Vodacom South Africa, Vodacom Mozambique, IMI, Huawei, Endemol(Big Brother Africa), SABC, iTunes, The Orchard (Deezer), Spinlet, Red Media. “CCA is proud to develop a new international business with Music Specialist, and will distribute in Africa it’s super catalog focused on American and Caribbean pop music, going from reggae, gospel country to jazz and hip hop.”

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